p-wordmark as the main brand identifier.p-wordmark only in dedicated situations, like global navigation.p-wordmark centered whenever possible.p-crest only as an additional small brand identifier (e.g., within contact cards).p-wordmark to the p-crest on small viewports below 480px (automatically implemented in global
navigation and footer).p-crest as the primary brand identifier by default.p-wordmark too often (usually once is enough).